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TRACI
GOUDIE
REEL 2026
Traci is a director, designer & creative lass based in Austin, Texas. She has a range of experience with clients from record labels, television networks, fortune 500 corporations to world renowned knitters.
Latest
Work
USAA - "Wore This"
Gran Moreno - "Temple of Fire"
USAA - "Major"
Kelsea Ballerini - "I Hate Love Songs"
Kathy Valentine (Go Gos) - Book Promo
"The Knit Show" with Vickie Howell
PSA - "No Means No"
Runaway June - "Wild West"
Jason Wu for Target
"Taking You with Me" - "Our Idiot Brother" soundtrack
I was lucky enough to direct a series of commercials for USAA's "Stay Green" initiative. I worked with renowned DP, Kira Kelly, who was not only beyond talented, but incredibly inspiring as well.
The brothers, Rico and Christian, who make up Gran Moreno are brilliant. We wanted a no-nonsense music video that could really let their musicianship shine. DP, Adam Eurich was stellar.
I was lucky enough to direct a series of commercials for USAA's "Stay Green" initiative. I worked with renowned DP, Kira Kelly, who was not only beyond talented, but incredibly inspiring as well.
Kelsea and I came up with a "one shot" idea of traveling through all of the tropes and idealisms of love songs.
Kathy V, bassist for the "Go-Go's", put out her bio, "All I ever Wanted" and myself and brilliant DP/Editor, Heather Seybolt put together this promo detailing her journey for the book's launch.
Vickie Howell is a fierce artist. She came to me to direct and art direct her one of a kind, "The Knit Show". From the stop motion intro to each episode, to the set we shot on, it was a dream!
After the Weinstein crimes became public, I was inspired to make something to unite women to be the strength for each other, a piece that my daughter would look on in the future and be proud.
We shot the music video for Runaway June at the western town in New Mexico. It was an epic shoot with so many textures and landscapes. It felt like a mini movie.
For many years I collaborated with Elizabeth Aubrey on comedic spoof concepts. This is one that pokes fun at the folks who would line up for new designer launches at Target.
This was a fun collaboration for a song for the upcoming film, "Our Idiot Brother". Mindy Smith is one of my favorite muses.
WEB MD - "The Good, the Bad and the Ugly of Heartburn"
WebMD video taking the idea of heartburn and melding it with some Clint Eastwood vibes.
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